CV
ana isabel mejia andrade
Professional Summary
I am a solopreneur and digital strategist focused on transforming data into engaging narratives. As the founder of IndependenThinker LLC, I specialize in creating bilingual digital marketing campaigns in English and Spanish that align with business goals and consumer insights.
With a strong background in data analysis and content strategy, I help small businesses connect with their audiences through tailored messaging and innovative design.
My diverse career spans multiple newsrooms, retail stores, social media advocacy for social good, and supporting senior executives, which enhances my ability to bridge traditional and digital media and the importance of ethical data practices and transparent communication in today’s digital ecosystem.
Outside of my work as a founder, I explore emerging technologies, advocate for digital rights, and enjoy crafting the perfect meme.
I am excited about making meaningful connections that can pave the way to collaborate for social good.
SKILLS
BILINGUAL CONTENT STRATEGY & CREATION
BRANDING POSITIONING & STORYTELLING
DIGITAL AD MANAGEMENT
MARKETING ANALYTICS & KPI REPORTING
ANALYTICS & DIGITAL AUDIT
DIGITAL VIDEO & AUDIO PRODUCTION
DATA & PRIVACY PROTECTION INITIATIVES
Work Experience
independenthinker llc
2025 to present
FOUNDER | CEO | DIGITAL STRATEGIST
Founded a boutique bilingual digital marketing studio focused on helping small businesses grow through data-driven strategy, AI-assisted workflows, and culturally relevant storytelling.
Executive Leadership & Strategy:
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Define company vision, service offerings, and competitive positioning within the digital marketing and analytics landscape
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Conduct market and audience analysis to identify behavioral patterns, cultural trends, and growth opportunities
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Develop scalable business models, pricing strategies, and revenue frameworks aligned with long-term growth
Data-Driven Marketing & Content Strategy
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Lead end-to-end campaign strategy across TikTok, Instagram, LinkedIn, YouTube, Pinterest, Snapchat, and BlueSky
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Translate data into actionable insights, informing content strategy, audience targeting, and performance optimization
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Produce and oversee bilingual (EN/ES) content, delivering 60+ assets aligned with multicultural audiences
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Execute A/B testing and performance analysis to improve engagement, reach, and ROI
Operations, Systems & AI Integration
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Design AI-assisted workflows to streamline content production, analytics, and reporting, pending final steps of implementation.
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Build and optimize systems for client onboarding, project management, and service delivery.
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Manage business operations, including compliance, vendor coordination, and process standardization (SOPs).
Product, Platform & Digital Experience
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Design and customize websites using Wix, integrating Google Analytics, and CRM workflows.
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Implement digital tools and technical solutions to improve user experience, conversion, and performance tracking
Client Strategy & Experience
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Advise clients on data-driven marketing strategies tailored to multilingual and multicultural audiences
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Manage full project lifecycle from strategy through execution, ensuring alignment with business goals
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Deliver clear reporting, insights, and recommendations to support informed decision-making
AAWS
2019-2024
OPERATIONS, DATA & COMMUNICATIONS SPECIALIST
Led cross-functional operations, data analysis, and multilingual communications to support organizational Corrections Assignment initiatives across the U.S. and Canada, improving efficiency, engagement, and data integrity.
Key Contributions & Impact:
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Coordinated preparation, transmission, and publication of quarterly trustee committee agendas and materials for the annual General Service Conference, ensuring accuracy and on-time delivery
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Drove data-informed operations and stakeholder engagement. reporting by transforming CRM data into actionable insights supporting national Corrections Correspondence programs across the U.S. and Canada, and developed a data-driven strategy that translates insights into an inclusive recruitment campaign.
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Analyzed and visualized 4,600+ participant records using NetSuite, identifying key demographic and language-based engagement gaps
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Developed data-driven infographics highlighting underrepresentation trends (e.g., Spanish-speaking participants at ~2.7%), informing targeted outreach strategies.
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Delivered decision-ready reports to leadership, improving strategic planning and program visibility
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Segmented populations across multiple dimensions (insider/outsider status, gender, language, LGBTQ+ identity) to support inclusive program development
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Led data integrity improvements through CRM updates and cleansing, increasing reporting accuracy by ~25–30%.
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Managed 200+ monthly correspondence workflows, ensuring operational efficiency and data accuracy across systems.
Adams personnel
2019
OPERATIONS & CLIENT SERVICES COORDINATOR
Core Duties:
• Managed and processed all incoming correspondence, applications, and service material requests with a focus on accuracy and efficiency.
• Maintained member records by creating or updating profiles in NetSuite, issuing welcome letters, and processing multilingual sales of service materials (English, Spanish, and French).
• Transcribed and translated member correspondence into Spanish for inclusion in the quarterly newsletter, ensuring linguistic accuracy and cultural sensitivity.
2016-2017
DSW Homes
OPERATIONS & CLIENT SERVICES COORDINATOR
Delivered cross-functional support across insurance and construction environments, managing client communications, documentation workflows, and compliance processes to ensure operational efficiency and high-quality service delivery.
Key Contributions:
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Coordinated client interactions, including inbound inquiries, appointment scheduling, and follow-ups, supporting both existing and prospective customers.
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Collected, verified, and processed client data and documentation for insurance quotes, policy renewals, and claims across multiple carriers.
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Provided bilingual (English/Spanish) support, including translation of marketing materials and direct client communication to improve accessibility and engagement.
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Maintained accurate records by updating client information across internal systems and company platforms.
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Supported claims and project workflows by tracking status updates, gathering required documentation, and ensuring timely submission.
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Collaborated with cross-functional teams (underwriters, project managers, site managers, and subcontractors) to align schedules, documentation, and operational priorities.
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Monitored project timelines and compliance requirements, including certified payroll and environmental documentation, ensuring adherence to federal, state, and local regulations.
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Managed high-volume administrative processes, including document routing, reporting, and weekly progress updates.
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Provided consistent, high-quality customer service to clients, homeowners, and stakeholders across multiple channels.
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Assisted with financial and operational tasks, including subcontractor coordination, payroll documentation, and notarization of official documents.
Education
bachelors degree in communications
marymount Manhattan College
Minor in Latin American Studies: Literature & History Completed in Study Abroad Programs:
AIFS, Salamana, Spain
SUNY Brockport, Centro Bilingüe, Cuernava, Mexico
Google Data Analytics Certificate
Coursera
Create a Google Ads Search Campaign
Coursera
New York State Notary Public